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Shopping online has become very popular for
its convenience , more options and cheaper than local store.But there are
always something that make you uncomfortable. You don't know about the actual
quality of the product is one of the problems.So you choose and choose, end up
with still can't decide whether to buy it or not.You wasted time and do nothing.Here is an article which takes
electronic products as an example, proposing an improvement:
The need for effective and efficient mining
of online reviews cannot be overemphasized. This position is as a result of the
overwhelmingly large number of reviews available online which makes it
cumbersome for customers to read through all of them. Hence, the need for
online web review mining system which will help customers as well as
manufacturers read through a large number of reviews and provide a quick
description and summary of the performance of the product. This will assist the
customer make better and quick decision, and also help manufacturers improve
their products and services. This paper describes a research work that focuses
on mining the opinions expressed on some electronic products, providing ranks
or ratings for the features, with the aim of summarizing them and making
recommendations to potential customers for better online shopping. A technique
is also proposed for scoring segments with infrequent features. The evaluation
results using laptops demonstrate the effectiveness of these techniques.
(source:SCIRP)
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